At this year’s Super Bowl, people who suffer from diabetes tuned in to the big game to see one of their own – Nick Jonas – “ranting” about “medieval approaches” to diabetes management. Finally, they had a warrior fighting for them – and introducing them to the powerful continuous glucose management technology from Dexcom. They love him. And they love Dexcom. The spot generated global media coverage, led the field in search engagement and boosted web leads for Dexcom’s G6 by more than 570%.
Marcus Thomas LLC, with 260 professionals in its offices in Cleveland, Ohio, Buenos Aires, Argentina and Santiago, Chile, is among America’s leading independent advertising agencies. Marcus Thomas is a recognized leader in digital strategy and technology; is Ohio’s largest media planning and buying agency; has been recognized by the Content Marketing Institute as one of the world’s leading content marketing agencies; and is regularly honored for its award-winning creative and social media campaigns.
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