Digital Transformation: Consulting and Execution

The building blocks of your marketing are digital.

Over more than 20 years global brands like Visa, Sherwin-Williams and Nestlé®, and B2B leaders like Swagelok, Cisco, AMD, Dell, Momentive and TimkenSteel, have called on us to develop and implement digital strategies, launch online ventures, and create or improve their digital marketing initiatives.   

Marcus Thomas’ digital consultants help businesses synthesize customer, channel and brand expectations, and develop high-level strategies to define and articulate their digital journey and integrate best-of-breed technologies across the marketing landscape. And because we take an integrative view on digital, our consultancy leverages experts from the agency’s Strategic Planning, Research and Market Planning, Media and Connections Planning, and Web and Application Design teams to create tools, solutions, methodologies, processes and frameworks to improve performance and advance your digital transformation.

Shouldn’t you expect big execution, too?

Big ideas drive innovation and are essential to engaging customers. Big ideas need big execution, too. That’s why our team is organized and focused on the four areas innovative companies need most:

User Experience Design
  • Customer journey map development
  • Experience maps
  • Low- and high-fidelity wireframing
  • Static and functional prototyping
  • Live and web-based UX testing
  • Branded User Interface design
Enterprise Web & Mobile Development
  • Web and mobile site development
  • Custom web and mobile apps
  • CMS and eCommerce implementation
  • Promotion/content updates, maintenance
  • Outsourcing, staff augmentation and managed services
CRM / Marketing Automation
  • Salesforce Marketing Cloud consulting and implementation
  • Salesforce Sales and Service Cloud integrations
  • Third-party CRM integrations (MS Dynamics, Sugar CRM)
  • Custom Salesforce Marketing Cloud apps
  • Custom Salesforce Journey Builder activities
Analytics & Performance Optimization
  • Measurement strategy design
  • Website tracking implementation
  • End-to-end campaign measurement and reporting
  • Cross-channel and multi-touch attribution
  • Custom dashboard development in Tableau and Data Studio

Expertise

Digital Strategy and Consulting

As your business or brand evolves, new challenges and opportunities will emerge. How you use digital strategy to solve or exploit these challenges or opportunities will make the difference between success and failure.

We can help you refine your digital vision, articulate and design your digital ecosystem, and evaluate, source or design and build the systems you need to transform your business.

Let us use our experience to help you see digital as more than "things." Let us show you how to use digital thinking to move your business across your enterprise. 

Salesforce Powered Solutions of all sizes

Through our subsidiary company, Devs United, Marcus Thomas delivers custom Salesforce Marketing Cloud Integration and Development, including Salesforce Sales Cloud and Marketing Cloud connections to third party CRM platforms including MS Dynamics and Sugar; DAM  & CMS integration (e.g: Adobe Experience Manager, Wyden); custom website development for campaign management; custom Marketing Cloud apps (HubExchange apps) and custom Journey Builder Activities. Learn more about our marketing automation capabilities.

Web and Application Development

Since 1995 we have planned, designed and built more than 700 websites, apps and proprietary technologies for some of the world's largest businesses, including Visa, Nestlé, GE and Sherwin-Williams. Typical engagements range from enterprise websites to system integrations to customer software for operational and marketing support.

 We have the deepest (and broadest) development team of any agency in our weight-class, with resources in our Cleveland office and in our Argentina office.  We work in concert with internal client IT teams and independently for digital executions under our management. We also support digital assignments with specialized teams (including staff augmentation).

Digital Integration

Mid-market companies rarely rely on single source technologies for their ever-changing technology stack. Consquently, companies today are faced with the need to connect disparate marketing and operations systems through a browser interface. The Marcus Thomas digital consulting team has for more than 20 years helped companies solve this integration challenge. We can help your company evaluate, plan, estimate, prioritize and implement a best-of-breed solution across the marketing landscape.

Related Work

There are other cases that demonstrate our work in this specialty.

Metrie

If walls could talk.

Dexcom

Know more. Prick less.

Sherwin-Williams

Can your app turn music into color?

Do you want to learn more?

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New Business
Mark Bachmann
(216) 514 4544

Web & Application Development
King Hill
(216) 285 2849
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