Digital Transformation: Consulting and Execution

As your business or brand evolves, new challenges and opportunities will emerge. How you use digital strategy to solve or exploit these challenges or opportunities will make the difference between success and failure.

We can help you refine your digital vision, articulate and design your digital ecosystem, and evaluate, source or design and build the systems you need to transform your business.

Let us use our experience to help you see digital as more than "things." Let us show you how to use digital thinking to move your business across your enterprise. 

Through our subsidiary company, Devs United, Marcus Thomas delivers custom Salesforce Marketing Cloud Integration and Development, including Salesforce Sales Cloud and Marketing Cloud connections to third party CRM platforms including MS Dynamics and Sugar; DAM  & CMS integration (e.g: Adobe Experience Manager, Wyden); custom website development for campaign management; custom Marketing Cloud apps (HubExchange apps) and custom Journey Builder Activities. Learn more about our marketing automation capabilities.

Since 1995 we have planned, designed and built more than 700 websites, apps and proprietary technologies for some of the world's largest businesses, including Visa, Nestlé, GE and Sherwin-Williams. Typical engagements range from enterprise websites to system integrations to customer software for operational and marketing support.

 We have the deepest (and broadest) development team of any agency in our weight-class, with resources in our Cleveland office and in our Argentina office.  We work in concert with internal client IT teams and independently for digital executions under our management. We also support digital assignments with specialized teams (including staff augmentation).

Mid-market companies rarely rely on single source technologies for their ever-changing technology stack. Consquently, companies today are faced with the need to connect disparate marketing and operations systems through a browser interface. The Marcus Thomas digital consulting team has for more than 20 years helped companies solve this integration challenge. We can help your company evaluate, plan, estimate, prioritize and implement a best-of-breed solution across the marketing landscape.

Over the last 20+ years, we’ve built our technology team to drive gaming engagement and revenue. We’ve worked with lotteries throughout the U.S. and with the major players in the industry, including Scientific Games, Intralot, IGT and Pollard Banknote. And we're focused on measurable results – whether that's with our powerful players club solutions, retailer recruiting and management, or enhanced player experiences for the web and mobile. 

In 2022, we introduced the Lottery business to AdaptEP™, a new kind of intelligent eco-system that learns from player interactions and gives the lottery input from all platforms. It's an ecosystem that learns from user experiences – wherever those experiences happen. And is optimized to do it all over again. 

AdaptEP™ is a set of digital solutions applied to the lottery’s key digital marketing strategies: 

• Loyalty and Rewards 
• Web and Mobile experiences 
• Retailer on-boarding and management solutions 
• Mobile Cashing 
• Marketing Automation  
• and Digital Media 

We have detailed our Lottery experience and technology offering here.