Digital Transformation: Consulting and Execution

The building blocks of your marketing are digital.

Over more than 20 years global brands like Visa, Sherwin-Williams and Nestlé®, and B2B leaders like Swagelok, Cisco, AMD, Dell, Ohio Lottery and Mega Millions, have called on us to develop and implement digital strategies, launch online ventures, and create or improve their digital marketing initiatives.   

Marcus Thomas’ digital consultants help businesses synthesize customer, channel and brand expectations, and develop high-level strategies to define and articulate their digital journey and integrate best-of-breed technologies across the marketing landscape. And because we take an integrative view on digital, our consultancy leverages experts from the agency’s Strategic Planning, Research and Market Planning, Media and Connections Planning, and Web and Application Design teams to create tools, solutions, methodologies, processes and frameworks to improve performance and advance your digital transformation.

Shouldn’t you expect big execution, too?

At Marcus Thomas, we’re about creating value, not messages; experiences, not just ads. Take a look at some other examples of our work in this area.

User Experience Design
  • Customer journey map development
  • Experience maps
  • Low- and high-fidelity wireframing
  • Static and functional prototyping
  • Live and web-based UX testing
  • Branded User Interface design
Enterprise Web & Mobile Development
  • Web and mobile site development
  • Custom web and mobile apps
  • CMS and eCommerce implementation
  • Promotion/content updates, maintenance
  • Outsourcing, staff augmentation and managed services
CRM / Marketing Automation
  • Salesforce Marketing Cloud consulting and implementation
  • Salesforce Sales and Service Cloud integrations
  • Third-party CRM integrations (MS Dynamics, Sugar CRM)
  • Custom Salesforce Marketing Cloud apps
  • Custom Salesforce Journey Builder activities
Analytics & Performance Optimization
  • Measurement strategy design
  • Website tracking implementation
  • End-to-end campaign measurement and reporting
  • Cross-channel and multi-touch attribution
  • Custom dashboard development in Tableau and Data Studio


Digital Strategy and Consulting

As your business or brand evolves, new challenges and opportunities will emerge. How you use digital strategy to solve or exploit these challenges or opportunities will make the difference between success and failure.

We can help you refine your digital vision, articulate and design your digital ecosystem, and evaluate, source or design and build the systems you need to transform your business.

Let us use our experience to help you see digital as more than "things." Let us show you how to use digital thinking to move your business across your enterprise. 

Salesforce Powered Solutions of all sizes

Through our subsidiary company, Devs United, Marcus Thomas delivers custom Salesforce Marketing Cloud Integration and Development, including Salesforce Sales Cloud and Marketing Cloud connections to third party CRM platforms including MS Dynamics and Sugar; DAM  & CMS integration (e.g: Adobe Experience Manager, Wyden); custom website development for campaign management; custom Marketing Cloud apps (HubExchange apps) and custom Journey Builder Activities. Learn more about our marketing automation capabilities.

Web and Application Development

Since 1995 we have planned, designed and built more than 700 websites, apps and proprietary technologies for some of the world's largest businesses, including Visa, Nestlé, GE and Sherwin-Williams. Typical engagements range from enterprise websites to system integrations to customer software for operational and marketing support.

 We have the deepest (and broadest) development team of any agency in our weight-class, with resources in our Cleveland office and in our Argentina office.  We work in concert with internal client IT teams and independently for digital executions under our management. We also support digital assignments with specialized teams (including staff augmentation).

Digital Integration

Mid-market companies rarely rely on single source technologies for their ever-changing technology stack. Consquently, companies today are faced with the need to connect disparate marketing and operations systems through a browser interface. The Marcus Thomas digital consulting team has for more than 20 years helped companies solve this integration challenge. We can help your company evaluate, plan, estimate, prioritize and implement a best-of-breed solution across the marketing landscape.

Lottery Technology Solutions

Over the last 20+ years, we’ve built our technology team to drive gaming engagement and revenue. We’ve worked with lotteries throughout the U.S. and with the major players in the industry, including Scientific Games, Intralot, IGT and Pollard Banknote. And we're focused on measurable results – whether that's with our powerful players club solutions, retailer recruiting and management, or enhanced player experiences for the web and mobile. 

In 2022, we introduced the Lottery business to AdaptEP™, a new kind of intelligent eco-system that learns from player interactions and gives the lottery input from all platforms. It's an ecosystem that learns from user experiences – wherever those experiences happen. And is optimized to do it all over again. 

AdaptEP™ is a set of digital solutions applied to the lottery’s key digital marketing strategies: 

  • Loyalty and Rewards 
  • Web and Mobile experiences 
  • Retailer on-boarding and management solutions 
  • Mobile Cashing 
  • Marketing Automation  
  • and Digital Media 

We have detailed our Lottery experience and technology offering here.

Do you want to learn more?

We want to hear from you.

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New Business

Mark Bachmann

(216) 514 4544

Web & Application Development

King Hill

(216) 285 2849

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