Ecosystems by Marcus Thomas

King Hill

Digital Strategy

Focus on how people want to engage. Then we can figure out the technology part.

I’ve worked with a lot of great clients over the years, from Visa and, Goodyear to Nestlé, Sherwin-Williams and others. They’re always looking for ways to use technology better. I think it’s more important to look from the outside in, so my focus is always on when, where and how people want to engage. Then we can figure out how technology can make that better.

Elizabeth Connor

Analytics and Data Science

Data is as much a part of your brand language as color and typography.

The most important lesson I learned in my History 201 class was that regurgitating names and dates wasn’t a skill set. Understanding the context was the crucial part. Is 10M impressions good or bad? Data is only actionable when it’s told in context. My work centers on presenting and visualizing data within business stories that lead to exciting next chapters.

Derek Oyen

Human Experience

Everything rolls up to understanding the customer’s desired experience.

Too often the client comes to a challenge with only their point of view. We have to get them to see what the customer is experiencing or wants to experience. Whether the experience is an app, a website, in store, with customer service or within a piece of software, it is going to fail if it’s only client-driven.

Kelly Ziel

Design

Design should be beautiful and helpful and intuitive.

We’re taught that design does its job when people barely know it’s there and yet it feels consistent with the desired experience. But it’s amazing when the design is beautiful and helpful and intuitive, and they couldn’t imagine the experience without it.

Stephanie Recktenwald

Content Strategy & Production

Your brand’s personality. That’s where power and efficiency comes from.

Your customers, partners and stakeholders are consuming content like never before. Interacting on a mix of platforms. Long form. Short form. Animated. Mobile. Social.. Your marketing organization needs to be ready to satisfy this appetite from the idea to the finished product. Don’t miss the opportunity to inject your content with your brand’s personality. That’s where the power and efficiency comes from.

Pato Sapir

Consulting

We’re trying to help companies build long-lasting relationships, not just transactional ones.

The most important things we can do for a client are help them understand specifically how their customer (or other audience) uses technology to engage with their business; identify the value drivers in play; clarify the roles that their current technology plays in that engagement; and help them bridge the gap between that current state and where they want to be in the future.

Jason Hutchison

Platforms, Integration and Custom Development

Think about the role of the technology first; then go get the right technology.

Too many companies believe that a single platform is essential to building the optimal ecosystem. After specifying solutions for more than 20 years, that conclusion is lost on me, for two reasons: Firstly, it’s rare for a single platform to meet all of a company’s needs, and secondly, I haven’t met a CFO willing to let big tech investments go to waste. We have approaches that help our clients identify their technology strengths and weaknesses and how best to get them to where they need to be.

Tim Bennett

Message Strategy

Truth is an essential, powerful tool for creating relationships. Don’t be afraid to use it.

Audiences have their preferences about what form of content they need at any time of their journey. Some information naturally fits one format or another. The mix should always be driven by the audience and the stage they’re on. Thankfully, we have a deep bench of creative resources, from video to animation to deep technical writers, that can address those specific challenges.

Chris Abate

Platforms, Integration and Custom Development

A skilled integrator can help you build an ecosystem over time, leveraging investments you’ve already made.

To get the most out of technology, you have to start with a vision that has nothing to do with technology. That starts with an understanding of your business and what behaviors you need to support. With that information at hand, your technology strategy partner can help you find the technology solutions you need. In my 20+ years working with clients in industry, gaming and consumer goods, that’s what it comes down to: Don’t tell me what tool you need. Tell me what behaviors you need.

Ian Verschuren

Consulting

Getting people to work together, thinking about the ecosystem … that’s where the opportunities lie.

Over the last 10 to 15 years, we’ve gone from 150 to more than 10,000 technology solutions impacting the way companies go to market. So, there’s no surprise that more CTOs and CMOs are working closer together – or trying to. When you can get people to work together outside of their individual silos, especially on something as foundational as technology … that’s where the opportunities lie. Frankly, that’s at the heart of what we’re doing.

Pablo Salazar

Salesforce Solutions

Let’s see what we can accomplish together.

We’re engaged by some of the world’s biggest brands to help bring Salesforce solutions to bear on their operations. And whether that’s in South America, the U.S. or Europe, success is always the product of focused client/team collaboration, Salesforce solution knowledge, and flawless execution.

Juan Gayo

Content Sustenance

Accurate and fast ad production is critical to managing ROAS and cost-per-lead.

Dynamic marketing enterprises have a need for a lot of content in a lot of forms to feed advertising, content marketing, training and sales communications. Keeping the system fed with that content is a full-time business, requiring lots of different skills. Our team is built to deliver at the speed of marketing, and we thrive on that pace.

Andrea Schechtmann

Salesforce Solutions

Customer-centric, data-driven implementations for sustainable success.

We center our strategy on customer-centricity, data-driven decision-making, and continuous innovation. Collaborative problem-solving and adherence to ethical standards guides our approach. We focus on optimizing strategies for long-term success, constantly adapting to evolving trends and technologies. Our mindset combines technical proficiency, strategic vision, and a commitment to delivering value and excellence in every implementation.

Nathan Bauer

Analytics and Data Science

Let’s talk about your business. I can show you how to see if what you’re doing is getting you there.

Growing up, I always wanted to be a magician and, as fun as that was, I can tell you that pulling a rabbit out of a hat is a lot less satisfying than helping a company find insights hidden in their data. I’ve spent my career focused on data analytics, data storytelling, statistics, business intelligence and data visualization, just so I can deliver that trick for clients. It may not be “magic,” but it’s surprising and rewarding. And it never gets old

Fabian Noguerol

Account Stewardship

Our work is digital. Our relationships are human. My job is to make both work.

Our work is complex and nuanced and, certainly, plans are necessary to define detailed requirements. But successful relationships are based on shared understanding. Aside from detailed plans to document our objectives and our work, we’ve created a number of human and technology processes to support our communications, our work review and our agile internal processes. That said, we’re always learning and trying to strengthen our relationships.

Alivia Sidley

Customer Experience

Behind every great system are humans like me ensuring that it satisfies.

Marketers often talk about customer experience (CX) in an academic way, but to us it gets real in a hurry. The systems we build and manage are complicated, and our job is to make sure that the technology and the human support we provide enables the behaviors they need and that it's intuitive and productive for their customers too.

Wilma Lepre

People

Our people deserve a great experience, and my entire focus in on making that happen.

Everything that we do comes down to whether our people are challenged, equipped and respected. That may be a big ask, given our global footprint, but everything we do is about fulfilling that promise to them. The result is our best work for our clients and colleagues who become and remain friends.

Patrick Koman

Analytics and Data Science

Helping a client understand what they have and what they can do with it, that’s the magic.

Dashboards. Single source of truth. These are the buzz words in the data business. But they’re worthless without honestly understanding what data you have to work with. The best part of my job is helping a client understand what they’ve got, what’s ahead, and what they can do with this data to improve their business.

ecosystem

Each person has a life that is vivid and complex.

We help enable their journeys— and yours.

Consulting and StrategyIdentifying, planning and creating ways to make your digital ecosystem more than the sum of its parts.

Human Experience and DesignYour ecosystem serves many needs and roles. What kind of experiences are necessary to serve them?

Platforms, Integrations and Custom DevelopmentDeploying technologies to modernize, optimize and transform your enterprise.

Salesforce SolutionsEnabling commerce, loyalty and brand strength externally and beneath the surface.

Data Management, Analytics and Business IntelligenceOptimizing data structures, determining KPI, observing performance, extracting value and delivering business clarity.

Production and System SustenanceComplex ecosystems require care and feeding.

We make your digital ecosystem greater than the sum of its parts.

This is what drives us:

Experienced humans enabling powerful human experiences.

King Hill

Elizabeth Connor

Derek Oyen

Kelly Ziel

Stephanie Recktenwald

Pato Sapir

Jason Hutchison

Tim Bennett

Chris Abate

Ian Verschuren

Pablo Salazar

Juan Gayo

Andrea Schechtmann

Nathan Bauer

Fabian Noguerol

Alivia Sidley

Wilma Lepre

Patrick Koman

Growing team. Global Footprint.

The technology is invisible. The experiences intuitive. The impact measurable.