AI search tools like Google AI Overviews and chatbots are cutting overall CTR, but the remaining clicks are more valuable because they come from high-intent users. Brands must shift from classic SEO to AI-citable, authoritative content aligned with PR and search visibility.
As an independent agency, Marcus Thomas has the freedom to act quickly in our clients’ best interests. This perspective explains why we reassessed our use of The Trade Desk and ultimately shifted to solutions that deliver greater clarity, efficiency and control.
Promotions set stage for the agency’s next phase of growth and innovation
ANA's Denise McDevitt connects with REGGIE Brand Catalyst Award Winning team members from Marcus Thomas - creative director Kevin Delsanter and APR, VP/PR group director Natalie Partridge
When GDPR goes into effect—and for anyone in programmatic marketing, it’s hard not to feel a little uneasy. Built to give consumers more control over their personal data, the regulation introduces stricter rules around consent and the “right to be forgotten,” challenging the way marketers have traditionally approached targeting and personalization.
Stephanie Burris on the opportunities and responsibilities that lie ahead
Helping brands find their lane in the ever-changing social landscape
Which Data Visualization Tool Is Right for You?
It's time to tie our work to real business outcomes