Enabling the Marketing Ecosystem
With changes in privacy laws, first-party data is the gold that brands are mining. But to get first-party data, you need to offer something of value: the classic value exchange. For most brands, loyalty, rewards, subscriptions and content marketing are offered in exchange for personal data and the right to use it.
We took it a lot further, creating an intelligent marketing ecosystem called AdaptEP™. The solution supports customer engagement, and manages web, mobile, CRM/MA, loyalty and rewards – but also captures and leverages customer data to inform experiences, shape advertising creative, and optimize media strategies and audience building. Our first market for the platform is the U.S. lottery business.
- 2million+ active customers
- More than 2 billion messages sent
- More than 10 million e-commerce transactions per month
- More than $6 million in rewards and loyalty prizes
