Getting to know Gen Z

Gen Z's are motivated, and it's no wonder why. They've experienced immense trauma, from 9/11 to the Financial Crisis to 24 terror shootings and now Covid 19. And they're not sitting on their hands.

These individualists are caring for themselves and preparing for the future. But what else do they have in mind?

Marcus Thomas's Assistant Research Specialist Kelly Yurick has crafted a brief presentation to help every marketer understand the world's biggest buying block. You can see Kelly's presentation here.