Adforum Q&A with Marcus Thomas PR chief underscores essential power of intergration

Adforum editor India Fizer conducted a Q & A session with Marcus Thomas Chief Relationship Officer Heidi Modarelli-Frank, APR to examine her perspective on everything from the role of creativity, the necessity of integration and the challenges of collaboration on advertising and public relations teams.

The result is a collection of reasoned responses underscoring the value of creativity and teamwork and shaking off old-school turf war concerns. 

You can read the full interview on Adforum.