Akron Children's Hospital
The Problem
In the past few years, elementary schools have stopped screening for scoliosis, a condition that is treatable with early detection. Now what?
The Insight
Screening for scoliosis involves running your hands along the shoulders and spine, an act that parents do all the time when they apply sunscreen.
The Solution
Turn a simple everyday product into a screening device for scoliosis. Introducing SpineScreen. We did takeovers at beaches and pools and passed out tubes of SpineScreen to parents with simple instructions for how to detect signs of scoliosis printed right on the tube.
Over 10 million earned media impressions
Most importantly, 9 cases of scoliosis diagnosed in two hours
