Turn every experience into a game
The Problem
The Lottery’s core players aren’t getting any younger. Now what?
The Insight
There are people who love to play games of chance but just can’t see themselves buying a Lottery ticket.
The Solution
If the people won’t go to the games, let’s bring the games to the people. We started by hacking Instagram, offering people a chance to win if they could “catch” a certain image on a reel. We turned a TV spot into a game. And then we did something that’s never been done before: We made broadcast radio interactive. Take a listen:
Tens of thousands of people played the game.
1 in 5 were new Lottery players.
Two of our songs hit the Shazam Top 10 in Ohio’s biggest metros.
