Vitamix

Vitamix was losing market share to good-enough blenders. Now what?

People actually pass down their Vitamix blenders to family members like heirlooms.

Vitamix blenders last 10x longer than an average blender. But how do you make that point of difference emotional? Throw out the features and the reasons to believe and cue the stories. Our “Loved for Lifetimes” campaign focused on blenders passed down through generations. We didn’t show a single new machine – and no slo-mo blender porn.