Personalization is key to the consumer buying experience

Marcus Thomas Chief Media Officer Raphael Rivilla joins AdForum's Carol Mason to explore some of the major trends impacting media strategy for companies online and on the street. Mason's four questions elicited some great insights from Raf on everything from the growth of retail media to AI, CX and the struggle for brick and mortar retailers to stay relevant.

You can read the full Raf Rivilla interview on AdForum here.