Ecosystems: Consulting and Execution

Expertise

Digital Strategy and Consulting

Too often, marketers think of digital tools and assets as having a discrete role in advancing the goals of the enterprise. We believe the enterprise will realize hidden potency, potential and efficiency if the parts of the ecosystem work together – and if all journeys that intersect the ecosystem are considered.

Our job is to define the opportunities, design the experiences and deploy the solutions. Our approaches include:

1. Digital Transformation Who and what sectors can benefit from enhanced digital engagement with your company, its people, products and partners? What is the potential value of that engagement?
2. HX Consulting Once engagement opportunities have been identified, what experiences will be necessary to deliver the most value? We can project the impact and test the experiences to encourage buy-in and reduce friction.
3. Salesforce Solutions Few platforms offer the power and interoperability available from Salesforce. We are a global Salesforce partner with the ability to plan and deploy Salesforce solutions for marketing automation, sales, ecommerce, service and data.
4. Technology Consulting In some cases, clients have identified opportunities for digital transformation, but require assistance identifying the right platforms to meet their needs. Our consultants can help with this evaluation and make objective recommendations and deployment plans designed to your requirements.

Salesforce Powered Solutions of all sizes

Through our subsidiary company, Devs United, Marcus Thomas delivers custom Salesforce Marketing Cloud Integration and Development, including Salesforce Sales Cloud and Marketing Cloud connections to third party CRM platforms including MS Dynamics and Sugar; DAM & CMS integration (e.g: Adobe Experience Manager, Wyden); custom website development for campaign management; custom Marketing Cloud apps (HubExchange apps) and custom Journey Builder Activities. Learn more about our marketing automation capabilities.

Web and Application Development

Since 1995 we have planned, designed and built more than 700 websites, apps and proprietary technologies for some of the world's largest businesses, including Visa, Nestlé, GE and Sherwin-Williams. Typical engagements range from enterprise websites to system integrations to customer software for operational and marketing support.

We have the deepest (and broadest) development team of any agency in our weight-class, with resources in our Cleveland office and in our Argentina office. We work in concert with internal client IT teams and independently for digital executions under our management. We also support digital assignments with specialized teams (including staff augmentation).

Digital Integration

Mid-market companies rarely rely on single source technologies for their ever-changing technology stack. Consquently, companies today are faced with the need to connect disparate marketing and operations systems through a browser interface. The Marcus Thomas digital consulting team has for more than 20 years helped companies solve this integration challenge. We can help your company evaluate, plan, estimate, prioritize and implement a best-of-breed solution across the marketing landscape.

Data Science, Analytics and Business Intelligence

Data is the common thread that connects marketing performance to business outcomes. Our team assists clients with data strategies that empower them to make the right decisions. We enable single-source-of-truth capabilities through tracking, storing, managing, and utilizing data across the ecosystem.

Approaches

1. Data Strategy We deliver a Single Source of Truth by creating and implementing a scalable Data Strategy that includes deep Data Discovery, a comprehensive Analytics Roadmap, and a solid Measurement Framework.
2. Data Engineering You want deeper business insights. We deliver Data Warehousing that’s consistent, accurate, and analytics-ready; Data Modelling to drive actionable decision-making; CRM, CMS and POS Integration to extract seamless data from your sales and marketing platforms.
3. Data Science and Analytics We deliver actionable and unbiased results with Data Storytelling to reveal deep insights, hidden correlations, and unexpected trends; Dashboard Development to answer questions and provide real-time results; and through Proactive Insights to architecture, tools, and techniques.
4. Data Management We will help you maximize the ROI on business, marketing, and data investments – today and as your enterprise evolves and grows. Our experts can help you in all areas of Data Compliance; support analytics with Tag Management; and help you mitigate Privacy and Security risks within a changing technical and regulatory environment.

Lottery Technology Solutions

Over the last 20+ years, we’ve built our technology team to drive gaming engagement and revenue. We’ve worked with lotteries throughout the U.S. and with the major players in the industry, including Scientific Games, Intralot, IGT and Pollard Banknote. And we're focused on measurable results – whether that's with our powerful players club solutions, retailer recruiting and management, or enhanced player experiences for the web and mobile. 

In 2022, we introduced the Lottery business to AdaptEP™, a new kind of intelligent eco-system that learns from player interactions and gives the lottery input from all platforms. It's an ecosystem that learns from user experiences – wherever those experiences happen. And is optimized to do it all over again. 

AdaptEP™ is a set of digital solutions applied to the lottery’s key digital marketing strategies: 

• Loyalty and Rewards
• Web and Mobile experiences
• Retailer on-boarding and management solutions
• Mobile Cashing
• Marketing Automation
• and Digital Media

We have detailed our Lottery experience and technology offering here.