Influencer Marketing

With today’s marketing challenges amplified by ad blockers and time shifting, all eyes are on social media influencers. Credible voices uniting eager audiences around a point of passion – and brands or products – with every post, Gram or tweet. 

We’ve worked with micro-influencers and mainstream celebrities as content creators, distributors and campaign cornerstones before influencer marketing was even a buzzword.  And our strength lies in harnessing the power of today’s influencers to drive meaningful business outcomes. 

Executions and results can take many forms. We’ve developed and managed influencer programs driving Millennials to remove their makeup at night using premium cotton rounds, women to think differently about a canned vegetable, and homeowners to forgo free color chips in favor of purchasing paint samples, just to name to a few. 

Influencers we’ve worked with, or will someday for the right client, are housed within our agency’s proprietary influencer platform, allowing us to uncover relevant influencers, orchestrate their efforts at scale to most effectively impact purchase decisions, and cost-effectively monitor influencer activities.