Integrated Marketing Communications

For many, they search for an integrated agency because they want an agency that can deliver a full-suite of services guided by a unified strategy. At Marcus Thomas, the unified strategy is borne of the value exchange that exists between  you and your customer. We'd love to tell you more.

It's no secret that advertisers want their agencies to know their business. That's why Marcus Thomas is organized into five multi-disciplinary teams, delivering experience and broad expertise focused on the Consumer Products and Services, Business-to-Business, Healthcare, Professional Service and Home and Garden markets.

Too often, advertising programs (and agencies) are evaluated only at the tactical or marketing strategy level. At Marcus Thomas, the impossible challenges we seek to meet are at the business level, so we develop measurement and optimization plans at the platform-, marketing- and business level. After all, isn't that the only performance that really matters?

There's a big difference between the way we look at integrated and the way the holding companies look at integrated. They look at integrated as a mix of different "asset types," each with a different perceived value on Wall Street. We look at integrated through the lens of our customers (and their customers), because their lives are complex and require solutions that touch everything from media to experiences to social and broadcast. Our thinking is integrated -- and the people we think with are right next to us.