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Power BI vs. Looker Studio:

May 1st 2025
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Data can feel overwhelming until it’s transformed into a visual format that reveals meaningful insights. A well-designed reporting environment helps your team make informed decisions, and choosing the right data visualization platform is key to making that impact.

Two of the most popular platforms on the market today are Microsoft’s Power BI and Google’s Looker Studio. Both are business intelligence tools that help teams analyze, visualize and understand data. But while they share common ground, there are significant differences that may make one better suited to your needs than the other.

To get the full picture, download our PDF, Power BI vs. Looker Studio: A Quick Overview

McKenna Timoneri

Senior Digital Marketing Analyst/Analytics

McKenna transforms data into meaningful narratives that drive strategic action. She specializes in marketing measurement, data visualization and storytelling that brings performance data to life. McKenna has extensive expertise in Looker, supporting clients in healthcare and retail, and leverages Power BI to deliver insights for Lottery solutions. With a marketing degree from Cleveland State University, she is passionate about making data approachable and impactful for brands looking to grow smarter.



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