Media, Search & Analytics
Data keeps me sane
November 29th 2017
FROM THE DRUM: To celebrate its 100th anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)?
Raphael Rivilla is the vice president of media and connections planning at Marcus Thomas LLC, an independent Midwest advertising agency that has worked with clients including Buitoni, Sherwin-Williams, Nestlé and more.
Rivilla has been doing this work for 14 years driving brand and direct response campaigns for both B2B and B2C clients. He has worked throughout the process including integrated digital media and marketing, organic traffic optimization, social and mobile marketing, to department and staff development
