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A pioneer of the digital age, King founded his own digital agency in 1995. Over the next 16 years, from the U.S. and Argentina, his firm represented clients ranging from Visa to Goodyear to Nestlé, Sherwin-Williams and teams in the NFL, MLB and the NHL before being acquired by Marcus Thomas in 2011. Today, King is a senior digital strategist and one of the agency's leaders in Content Marketing.