Commentary
Tolerance & togetherness in holiday advertising
December 9th 2017
With Thanksgiving quickly fading in the distance, the floodgates have opened on this year’s wave of holiday advertisements.
At a time when our country and the world are so intense, divided and unpredictable, brands are choosing a more traditional and comforting message – togetherness.
This isn’t a new or unexpected message at all, especially this time of year. It is, however, one we all desperately need right now.
This is a rich territory that can tug at heartstrings, transcend cultural, sexual and religious orientation, and provide a platform for storytelling that can both entertain and delight. This isn’t a new or unexpected message at all, especially this time of year. It is, however, one we all desperately need right now.
