Agency News
Dexcom_SB_Adweek
February 11th 2023
Adweek's Kyle O'Brien does an excellent job in his February 7 article describing the new Super Bowl spot for glucose monitoring brand Dexcom. The spot, produced by Marcus Thomas, stars music super star Nick Jonas.
Jonas was diagnosed with Type 1 diabetes when he was 13 years old. In 2021, he starred in Marcus Thomas' first Super Bowl campaign for Dexcom.
This year's spot is designed to promote the new version of Dexcom’s continuous glucose monitoring system (CGM), the G7. The campaign – "Feels Like Magic" – will highlight the “magic moments” people with diabetes can achieve when using Dexcom G7 to lower their A1C and reduce hyper- and hypoglycemia. Through some clever visual special effects, Jonas “magically” shows off the G7, including quickly tracking glucose numbers with an app, before he vanishes in a flash of smoke.
