Insights, commentary and news

Phil Johnston is Marcus Thomas' partner for strategy and research. He's our top strategic thinker. And he's got a lot of opinions, especially when it comes to what makes great advertising. 

One thing that doesn't make great advertising is ignoring the role human's play in its success. 

In his most recent opinion piece for CampaignUS, Phil shares his thoughts on why people hate advertising (and advertisers) and what we (agencies and clients) can do to change the model and do better going forward.