Agency News
VITAMIX® chooses Marcus Thomas as marketing communications agency
August 25th 2020
Cleveland-based independent agency Marcus Thomas LLC announced that it has been named the U.S. marketing communications agency for Vitamix®, the category-leading brand of blending equipment for commercial and home use headquartered in Olmsted Falls, Ohio.
Following a comprehensive process, Vitamix selected Marcus Thomas as integrated marketing communications agency for brand development, channel development and support, public relations and social marketing. In consulting on strategy and day-to-day execution, Marcus Thomas will work closely with Vitamix’s internal marketing team.
The Vitamix and Marcus Thomas teams are coming together on the Vitamix 100th Anniversary to pursue a forward-thinking strategy focused on creating, building and nurturing relationships with both commercial and home users of Vitamix. The two organizations are aligned in their belief that brands have an opportunity to form relationships with people that go beyond the product itself.
“At Vitamix, we have a talented team that aspires to take our brand beyond the blending category, in terms of new products, as well as the value we represent to Vitamix users,” said Scott Hackman, Vice President, Strategy, Business Insights, Brand and Marketing Operations at Vitamix. “We believe Marcus Thomas is the partner that will enable us to do that.”
“With our experience in the home and kitchen space, we recognize that the role of marketing is different today,” said Mark Bachmann, Partner, Chief Client Officer at Marcus Thomas. “Audiences have deeply felt needs that relate to their larger human journeys, for example, to lose weight, improve nutrition or feed a family. When we understand these human journeys, we can provide actual experiences that will bring real, sought-after value.”
Marcus Thomas has broad category experience in the home, kitchen and food space, with brands such as KraftMaid®, Troy-Bilt®, Moen, CRAFTSMAN®, LIBBY’S® Pumpkin, BUITONI® and Eagle Brand®, among others.
Marcus Thomas LLC, with 230 professionals in its offices in Cleveland; Buenos Aires, Argentina; and Santiago, Chile, is among America’s leading independent marketing communications agencies. Marcus Thomas is a recognized leader in digital strategy and technology; is Ohio’s largest media planning and buying agency; has been recognized by the Content Marketing Institute as one of the world’s leading content marketing agencies; and is regularly honored for its award-winning creative, public relations and social media work.
