Strategy & Research
Leading brands identify potency of value exchange
November 8th 2022
Earlier this year, Marcus Thomas recognized a need to, in addition to all other marketing metrics, track the Human MetricSM, to prove that we are adding value to people when and where they need it most.
According to Marcus Thomas Chief Creative Officer Jamie Venorsky, "Shifting from creativity as a function to creativity as a mindset transforms what’s possible."
In his most recent post on LinkedIn, Venorsky reports from the 2022 Association of National Advertisers (ANA) Masters of Marketing conference in Orlando that the agency's key tenet is shared by some of the nation's biggest brands. You can read Jamie's post here.
