Agency News
Rivilla tells DIGIDAY Netflix CPM slippage is opportunity for performance, brand advertisers
September 3rd 2022
DIGIDAY reporters Michael Bürgi and Ronan Shields do an excellent job shining a light on Netflix's plans for an ad-supported offering – and on how experts in the ad world view the planned launch.
Among the experts Bürgi and Ronan spoke with is Raphael Rivilla, Marcus Thomas Chief Media Officer, who offered his perspective on market pressures (or lack thereof) on inventory costs and how performance and brand focused advertisers could benefit.
You can read the entire DIGIDAY article here.
